In an increasingly mobile world, the commercial real estate and PropTech industries are pouring time and energy into developing technology to meet tenants where they already are—on their smartphones. Tech-forward companies have already been working to engage their tenants on this frontier. Hence it’s no surprise that many PropTech solutions and tenant experience apps pop up. All of them provide a wide range of features: From paying rent, tracking package deliveries, reserving spaces and accessing various building amenities.
Though these tenant experience platforms serve many useful functions, buildings often struggle to get tenants to download the app, and struggle even more to get them to use it every day. According to comScore, the majority of smartphone users have downloaded zero apps in the last 30 days. This doesn’t mean people aren’t using mobile apps. In fact, smartphone users are, on average, spending over two hours per day on mobile apps, accounting for over half their digital media consumption. It does mean, though, that they’re concentrating more of their time on fewer apps. The key question arises: How do you motivate customers/tenants to download your app?
Smartphones as an Everyday Companion
Well, opening doors is a perfect feature for daily use. Hence, mobile access control is an amenity tenants value and use every day. It’s no secret that tenant experience platforms are partnering with security providers to let tenants use their phone to gain access to buildings and offices. In other words: Mobile access control is essential to bring in users and keep them coming back each day. While many tenants may not carry a keycard with them everywhere, most occupants have their phones on them.
Tapkey provides different integration options—including an open API and Mobile SDK— that allows property management solutions to plug Tapkey’s mobile access control solution into their platform. “By integrating mobile access control into their services, tenant experience platforms get tenants to keep and use their app on a regular basis.”, Jochen Schurich, Senior Business Developer said. There are many benefits of PropTech solutions, but by implementing the access technology these apps are adding one more benefit to the tenant’s experience: the access experience.
Automation by Integration
On the one hand, bringing new users onto the app by integrating security could help buildings engage with their occupants and improve their satisfaction. On the other hand, it helps property managers optimise certain processes and simplify their daily work life. One vertical solution that already integrated Tapkey into its app, is SKEPP, an Office as a Service provider. In addition to being able to book meeting rooms, make service requests and regulate temperature, users are now able to simply enter the building or offices with their smartphone. Wall readers or smart locks will let them use their phone’s NFC or Bluetooth signal to open doors. With the added convenience of building access, SKEPP knows that a wider audience of tenants and residents will engage with their platform and the other services the app offers.
“The implementation allows us to create a product offering which is quite unique in the market.” said Joey Veurink in our interview.
Furthermore, connecting access control to mobile devices can give property managers a better sense of where and when tenants are entering their building. Owners can also track which of their building amenities are being used and at what times, allowing them to better allocate resources and space for offices, meeting rooms and amenity space. There’s no need to fumble for keys or cards or remember codes for any doors.
Tapkey provides breakthrough convenience with mobile access, but it doesn’t stop there. We connect the world of lock manufacturers with integrators and service providers. This is particularly interesting for delivery services for example, who want to drop off packages in buildings, boxes or in the car trunk without customers being on-site. New business opportunities for all sides, right?